Digital designer based in Minneapolis, working with small businesses to cultivate polished brands and seamless user experiences.

My Story

Allison Pauley

There was a time I thought digital artists were creative sell outs. As I began my undergraduate program in Fine Art, a sherpa to a portfolio case twice my size, something was missing. I yearned for context, research, observation. I transitioned out of Fine Art coursework and delved deeply into what resulted in a Bachelor's Degree in Art History. Specifically, ancient art. At the core, it was and still is my deep fascination with what makes art and design intrinsically human.



How people use the technology of their time to communicate and inspire.

I was fascinated by a world that once seemed so alien. The irony was real. What could possibly be more human than designing with empathy, from the end user's perspective?

And now, as a freelance web designer, I've collaborated with small businesses to find their voice in the digital world. By making the complex appear simple and designing with intention, I've created websites that generate growth and inspire visitors. 

This has motivated me to continue to hone my craft, to ask the right questions and produce compelling design solutions. I look forward to the adventure ahead in this ever evolving industry.

It all made sense. I could blend my love of art, creation and research into a meaningful career path. I immediately enrolled in a web design certificate program, learning front-end programing languages, prototyping software and wireframing.

LOCATION

CURRENT PODCAST

UPCOMING TRIP

Current book

Minneapolis

DESIGN DETAILS

joshua tree

Thinking, fast and slow

Useful Know How's

UX/UI DESIGN
strategy and ideation
Low and high fidelity prototyping
Layout and typography
Campaign DESIGN
Digital branding and style guides
Asset creation and optimization
Responsive web design
Agile BASED methodologies
WCAG 2.0 standards of design
CLIENT MANAGEMENT
GOOGLE ANALYTICS CERTIFIED

...And Other Tid-Bits

owner of a 1974 HONDA MOTORCYCLE
Ten year old dachshund, Floyd
Backpacked for 3 mo. in Middle Earth

Applications

Adobe ILLUSTRATOR
adobe photoshop
ADOBE indesign
AXURE
SKETCH
invision


Front End Development

HTML/CSS
javascript
jquery
SASS
Bootstrap